H-Line Ogilvy to formulate digital PR strategy for IMAX in China

The agency will be formulating and executing an overall digital-communications strategy to promote IMAX's history, proprietary technologies and films.

The work will include planning, content creation and community management for the
brand’s presence on Chinese digital platforms such as Sina Weibo, Tencent Weibo, Renren,
Douban, Youku and Baidu Zone. H-Line Ogilvy will also engage with key opinion leaders to drive both online and offline promotions for IMAX.

Jessie Chou, senior vice president of marketing and theater operations for IMAX Greater China, revealed that H-Line Ogilvy won her over with "rich findings gleaned from social media listening posts that were incredibly detailed and insightful".