Racheal Lee
May 13, 2013

Greenfields appoints media AOR, launches integrated campaign

SINGAPORE - AustAsia Food has appointed Briq Communications as the media agency of record for its single-pasteurised fresh milk, Greenfields.

Greenfields appoints media AOR, launches integrated campaign

The company launched the closed-pitch a few months ago and finally awarded the media contract last month after appointing Mangham Gaxiola as the creative agency earlier.

The brand yesterday launched an integrated campaign, including print, online and OOH, to promote its unique selling point of being a single-pasteurised milk.

Jan Gert Vistisen, head of marketing and sales for AustAsia Food, said the company wants to increase brand awareness.

The message of the campaign informs consumers that Greenfields milk freshness stems from the single-pasteurisation process, which it describes as providing nutrition and freshness "sealed direct from the farm".

Other fresh milks sold in Singapore, according to Jim Goh, CEO of Briq, are actually not that fresh as they are subjected to double-pasteurisation, which comprimises the nutritional value and freshness.

“Single-pasteurisation means more nutrition are preserved, and this is how Greenfields stands out from others,” he said.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

2 hours ago

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

2 hours ago

Google's grip on search at risk as US govt pushes ...

The US Department of Justice has doubled down on its demand for Google to sell its Chrome browser, and to stop paying partners for preferential treatment of its search engine.

2 hours ago

Jack Morton expands to Tokyo following growth of ...

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.