Racheal Lee
May 15, 2013

Google AdSense launches option targeting Vietnamese audience

HO CHI MINH - Google has launched its Vietnamese-language option under the AdSense advertising network, allowing brands to reach out to local audiences with content in their own language.

Google AdSense launches option targeting Vietnamese audience

The search giant noted that Vietnam is one of the fastest growing online markets in the world, “with huge potential ahead” and the online landscape has evolved rapidly in the last few years.

“We hope that introducing Vietnamese language support will help fuel even more great quality content creation, while helping advertisers reach out to a booming online user base through display ads,” it added.

In a chart provided by Google, internet penetration in the country has reached more than 35 per cent last year, from less than 15 per cent in 2005.

In Asia, Google AdSense also supports languages such as Chinese (simplified and traditional), Indonesian, Japanese, Korean and Thai. The Indonesia option was revealed in February last year.

Source:
Campaign Asia

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