Staff Reporters
Mar 2, 2012

Gavino to head OMG Philippines' Ignition Factory

MANILA - Omnicom Media Group Philippines has named Regie Gavino as the head of Ignition Factory, an ideation house servicing clients within the group.

Regie Gavino is the head of Ignition Factory in the Philippines
Regie Gavino is the head of Ignition Factory in the Philippines

The new agency caters to clients of OMD, PHD and M2M, who seek outstanding results and high ROI through campaigns anchored on perceptive storytelling.

Gavino noted that its goal is to dig deeper into the psyche of consumers and uncover unusual insights often overlooked or taken for granted. “Then from these insights we build groundbreaking media solutions using effective channels and technologies," she said.

Ignition Factory creates brand stories, which will then be integrated into cutting-edge media and marketing executions aimed at the target’s very core.

Regie was most recently with OMG Philippines for over two years. She also worked as a marketing manager at Wrigley in Chicago, USA; category manager at Universal Robina Corporation and group product manager at Henkel.

She was appointed as communications planning and insights director at OMG Philippines in January last year. She is responsible for building communications strategies across platforms and mediums for OMD and PHD in the Philippines.

Barry Cupples, CEO of OMG, Asia Pacific, said, “I am confident that Regie, with the support of a talented local team, will live up to Ignition Factory’s promise of creating powerful brand stories. Regie’s talent of finding new ways in attacking a business problem is outstanding and in her new role, Regie will continue to be an asset to our operations in the Philippines.”

Related Articles

Just Published

4 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

4 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

6 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

6 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.