Gavino to head OMG Philippines' Ignition Factory

The new agency caters to clients of OMD, PHD and M2M, who seek outstanding results and high ROI through campaigns anchored on perceptive storytelling.

Gavino noted that its goal is to dig deeper into the psyche of consumers and uncover unusual insights often overlooked or taken for granted. “Then from these insights we build groundbreaking media solutions using effective channels and technologies," she said.

Ignition Factory creates brand stories, which will then be integrated into cutting-edge media and marketing executions aimed at the target’s very core.

Regie was most recently with OMG Philippines for over two years. She also worked as a marketing manager at Wrigley in Chicago, USA; category manager at Universal Robina Corporation and group product manager at Henkel.

She was appointed as communications planning and insights director at OMG Philippines in January last year. She is responsible for building communications strategies across platforms and mediums for OMD and PHD in the Philippines.

Barry Cupples, CEO of OMG, Asia Pacific, said, “I am confident that Regie, with the support of a talented local team, will live up to Ignition Factory’s promise of creating powerful brand stories. Regie’s talent of finding new ways in attacking a business problem is outstanding and in her new role, Regie will continue to be an asset to our operations in the Philippines.”