From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign

So, the campaign took over the accounts of three famous Thai TikTokers and replaced them with each other’s parents and grandparents. The result is seniors sharing heartwarming, authentic videos that will definitely make you smile. 

These adorable old folks transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from Avatar, all in an effort to slide into their children’s and grandchildren's DMs and convince them to come home and share a lovely dinner. The campaign was timed to coincide with the three-days Thai national long holiday, Songkran, kickstarting on April 13. 

With over 5.8 million views, 20K likes, and thousands of shares in just three days, the campaign has been an instant hit. Not surprising, as it tugs at our heartstrings and reminds us of the importance of family, especially during holidays and festivities. 

So next time your parents or grandparents call or text you, don't ignore them. Instead, head home, pick up some delicious chicken on your way and enjoy quality time with those that matter the most. You never know. You might even learn a TikTok tip or two from the old folks! 

CREDITS:

Five Star

BBDO Bangkok

Chief Creative officer: Thasorn Boonyanate
Creative Director: Rook Floro
Art Director: Narakorn Puechngen
Creative Group Head: Supalerk Silarangsri
Group Business Director: Taksina Vasaruchapong
Business Director: Pattama Thienapirak

Group Account Director: Rynrada Pisawongprakarn
Account Director: Kavinthip Chaiteerakij
Account Manager: Natthaka Musigrungsri
Agency Producer: Toungrak Jiravatanarungsri
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Praewpakorn Chumsai Na Ayudhaya

Suneta House