In order to help potential customers get familiar with its Fiesta model, Ford has launched an online game with the help of digital agency CIG Beijing.
The game, hosted on the Fiesta China site, sets players, driving a Fiesta car they chose during registration, in a race to chase their partners. On the highway they have to avoid hitting or being hit by other vehicles passing by randomly.
Each player has six safety airbags, providing vital protection.
High-scoring players are eligible to win attractive prizes offered by the company, including a custom made Fiesta Apple iPod.
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The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
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