In order to help potential customers get familiar with its Fiesta model, Ford has launched an online game with the help of digital agency CIG Beijing.
The game, hosted on the Fiesta China site, sets players, driving a Fiesta car they chose during registration, in a race to chase their partners. On the highway they have to avoid hitting or being hit by other vehicles passing by randomly.
Each player has six safety airbags, providing vital protection.
High-scoring players are eligible to win attractive prizes offered by the company, including a custom made Fiesta Apple iPod.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
.png&h=268&w=401&q=100&v=20250320&c=1)
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
