TAIPEI - Mindshare Taiwan has appointed seasoned digital marketer Ellen Tien as deputy leader of Mindshare Interaction.
Tien joins Mindshare from her position as a consultant at Sino-Tech in China.
Prior to that, she worked for Ogilvy One and Yahoo Taiwan, where she gained experience in the integration between digital and traditional media.
"The 'optimised media mix investment' will be our number one priority," said Alex Lin, GM of Mindshare Taiwan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
