Ecco adds digital agency Agenda to roster

Agenda will be responsible for Ecco's digital strategy, creative work for campaign sites and social applications.

The agency demonstrated "strong strategic digital insights and analysis to support the brand's approach in the final round of the pitch", according to Mellisa Lim, marketing director of Ecco.

An integrated multi-channel digital campaign is in the works. Sunny Hermano, general manager of Agenda revealed that this will be Ecco's first large-scale digital campaign in China.

Ecco has mainly engaged in below-the-line activities and sponsorship of events in the past.