Digital happenings this week from Kingsoft, Microsoft, Groupon, AdMaster and more

The newest version of Kingsoft’s anti-virus software comes equipped with a feature to detect fraudulent advertisements on microblogs. The method starts by tracking complaints of false advertising from Weibo users, and uses keywords from these complaints to search for related content. Then a microblogging crawler is used to measure the volume and impact of those advertisements, as well as identify comments generated by 'zombie fans'. 

AdMaster has partnered with SAP HANA to integrate its in-memory computing platform to deliver faster data capabilities, the most significant one being a reduction of data processing delays from the current 5-minutes to an impressive 10-seconds -- elevating the independent marketing data provider's “data temperature” management from warm to hot. Benefits to advertisers in China include anti-cheating as well as speedier decision-making about real-time ad adjustments to improve campaign ROIs.

Leslie Chu departed from his role as country GM of Microsoft Advertising & Online for Taiwan and Hong Kong at Microsoft, after eight years with the company. He will take a role related to the internet industry in Greater China in December.

The two-year-old Hong Kong office of US online discount deal site Groupon opened its first Concept Store in the city, offering customers a place to redeem lifestyle products and test the products in a physical environment. The 4,000 sq ft Hong Kong store is located in Soundwill Plaza, opposite Times Square in the heart of the busy Causeway Bay area.

Effective Measure has secured a strategic alliance with Vietnam’s largest digital advertising network Ambient Digital, following its increasing investment in local executive talent and research capabilities across the emerging Southeast Asia markets.

Dentsu Mobius, the end-to-end digital agency of Dentsu Asia Network, has made three senior appointments in the region following its launch in June, including Frederik Englund, regional creative director, Timmy Iskak, regional account director and Kevin Wong, regional trading director.

Nielsen has formed a strategic alliance with Singapore-headquartered Informate Mobile Intelligence in a bid to improve understanding of how consumers use mobile devices and consume mobile content. The alliance will cover Asia-Pacific, Middle East and Africa.

We Are Social is continuing its rapid growth trajectory, bringing in Jon Hoel from Possible Worldwide as client services director, Pim Pritsangkul from Ogilvy & Mather as business director, Carlie Guy from Waggener Edstrom as research and insight director, and Nicole Ong from BBH as senior account manager.

Around 66 per cent of social media users in Asia-Pacific turn to social media to learn more about brands, products and services, according to Nielsen’s global survey, which was derived from the results of Nielsen's Global Survey of Digital’s Influence on Grocery Shopping.