Staff Reporters
Mar 13, 2018

Cruises offer more ultra-luxury retail concepts

Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.

Cruises offer more ultra-luxury retail concepts

Cruise industry retail provider Starboard Cruise Services recently launched a selection of luxury retail concepts for major global cruise ships including Carnival Horizon, Royal Caribbean’s Symphony of the Seas and Celebrity Edge.

Some of the retail experiences curated by Starboard are High Tea with Tiffany at Sea, the first Tiffany & Co. store at sea in Asia, which will feature a selection of Tiffany jewelry and accessories and a high-tea set menu with British delicacies.

Ultra-luxury lines Crystal and Silversea will host exclusive fashion trunk shows featuring limited edition apparel collections and appearances by renowned fashion designers.

President and CEO Beth Neumann at Starboard said, “In the retail environment, entertainment doesn’t just mean a water slide or a theatrical show, it’s also about engaging the guest in learning something new, connecting with their fellow cruisers.”

In a 2017 study by the Cruise Lines International Association, a total of 2,086 ships set sail last year, up 25 percent from just five years ago.

Source:
CEI

Related Articles

Just Published

2 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.

2 hours ago

Agency holdcos face a new crossroads: Reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

20 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

21 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.