MUMBAI - Independent agency Creativeland Asia has been appointed to revamp Godrej Consumer Products personal care brand, Cinthol.
Cinthol was first launched in 1952 and the agency is tasked with refreshing the classic brand, making it relevant to today's consumer and their needs.
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said that their work with the company's haircare line, Godrej Expert, won the client's trust.
“Creativeland Asia has a fresh and creatively unique approach to brands," commented Sunil Kataria, head of sales & marketing at Godrej Consumer Products on the appointment.
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