MUMBAI - Independent agency Creativeland Asia has been appointed to revamp Godrej Consumer Products personal care brand, Cinthol.
Cinthol was first launched in 1952 and the agency is tasked with refreshing the classic brand, making it relevant to today's consumer and their needs.
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said that their work with the company's haircare line, Godrej Expert, won the client's trust.
“Creativeland Asia has a fresh and creatively unique approach to brands," commented Sunil Kataria, head of sales & marketing at Godrej Consumer Products on the appointment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The FMCG giant's turnover rose to over $65 billion USD in 2024.
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
