Drew Schutte, senior vice president and chief revenue officer at Condé Nast Digital, confirmed the announcement affecting the company's global sales structure.
Mezzomedia is charged with the 26 online brands under Condé Nast Digital. “Condé Nast is synonymous with quality. The editorial product and readership of the publication will bring in new readership opportunities online for this region," said managing director Matthew Farrar at Mezzomedia.
"This represents a new phase in our international sales strategy that will allow us to engage with key advertisers and agencies in the region." said Schutte.
Mezzomedia provides sales opportunities for Condé Nast Digital’s digital assets, which include mobile applications for its titles through iPhone, iPad and videos.
Condé Nast Digital enters exclusive online sales deal with Mezzomedia
HONG KONG – Hong Kong-based media servicing company Mezzomedia has been appointed as the exclusive ad sales representatives in Asia, India and Australia for Condé Nast Digital.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
Creative Minds: Ya Wen believes creativity can ...
Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.
Creatives pick 2024 work they admire—and are jealous of
Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.
The shocking things you can now say on Meta's platforms
As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.