Staff Reporters
Nov 5, 2010

Citybus, Buspak Advertising partner to offer free wifi on airport route

HONG KONG - Media company Buspak Advertising in Hong Kong has linked up with Citybus to offer wi-fi services on board.

Citybus, Buspak Advertising partner to offer free wifi on airport route

The free wi-fi internet service is available on Citybus' Cityflyer, the transportation line to Hong Kong International Airport which takes 60 minutes on average. All vehicles will be plastered with the Cityflyer Wi-Fi Enabled signage for easy recognition.

“This unique hybrid 'OOH x digital' offer may well be the most innovative solution to advertisers who are seeking to increase their brand awareness,” said Adrian Lai, general manager of Buspak.

"We believe the Wi-Fi Enabled feature will add another dimention to bus body advertising on Cityflyer, and create optimised value for advertisers who have chosen this media," he added.

Source:
Campaign China

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