The free wi-fi internet service is available on Citybus' Cityflyer, the transportation line to Hong Kong International Airport which takes 60 minutes on average. All vehicles will be plastered with the Cityflyer Wi-Fi Enabled signage for easy recognition.
“This unique hybrid 'OOH x digital' offer may well be the most innovative solution to advertisers who are seeking to increase their brand awareness,” said Adrian Lai, general manager of Buspak.
"We believe the Wi-Fi Enabled feature will add another dimention to bus body advertising on Cityflyer, and create optimised value for advertisers who have chosen this media," he added.
Citybus, Buspak Advertising partner to offer free wifi on airport route
HONG KONG - Media company Buspak Advertising in Hong Kong has linked up with Citybus to offer wi-fi services on board.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Creative Minds: Heidi Kasselman on how pretending ...
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
Veteran Australian broadcaster Alan Jones arrested ...
One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.
40 Under 40 2024: Jacob Lin, Leap Strategy
A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.
Agency of the Year 2024: Shortlists announced
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.