Jealousy International has been advertising the latest items in its Diana collection at Shenzen Airport.
The Daily Mail carries images of the ads, which features bizarre images of a Princess Di lookalike. In one, the woman is depicted in blue lingerie, a tiara, and holding a cello while a child nearby holds some sheet music.
Another shows the lookalike reclining on a chaise longue in an evening gown.
The ads carry the strapline 'Feel the romance of British royalty'.
The company has previously used images of a blonde Princess Di lookalike to promote the Diana range, along with the strapline 'the romance of British'. Another slogan on the company's website associated with the Diana line says 'free your mind, free your style'.
The range includes pants, bras, bustiers, and items inspired by the traditional Chinese cheongsame dress.
The advertisements coincide with the anniversary of Princess Diana's death on 31 August 1997.
This article was originally published on Brand Republic.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)