Data
Jenny Chan 陳詠欣
Aug 19, 2013

Chinese consumers love tablets, and 39% are willing to click ads

SHANGHAI - Chinese consumers are choosing tablets as their most preferred device for watching online videos and reading digital magazines, according to research jointly initiated by Millward Brown, GroupM Interaction, Miaozhen Systems, Modern Media and Funshion.

Eye-tracking gaze trail of a Burberry ad on the iPad

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