ChiMei Taiwan airs third installment of 'Luxurious happiness’ campaign

The ‘Luxurious happiness’ campaign has been running for three years promoting the ChiMei LCD TV line.

For the latest installment, creative agency McCann Worldgroup Taiwan developed a 90-second cinema ad with a heart-warming message of love and hope.

Gary Chi, executive VP of McCann WorldGroup Taiwan, said, “The challenge is how to generate renewed interest in this idea while maintaining the depth of its emotional bonding with consumers.”

McCann Worldgroup positioned ChiMei LCD TVs in the luxury market following the account takeover from Dentsu in 2008.

Credits:
Project Make a wish
Client ChiMei Corporation
Creative agency McCann Worldgroup Taiwan
Executive creative director Jerry Kan
Associate creative director Spenser Chang
Copywriter Martida Yeh
Director Masami Kamiyama
Production company Fish Production
Exposure Television, cinema