The new 20-second TVC shows a customer entering a Chief Securities branch to open his investment account. Suddenly he is surprised to see that all their frontline staff’s faces have a mirror image of his own.
The ad is created by local ad agency MK2. Maurice Chan, MD at MK2, explains, “Our creative rationale rests on the affiliation that all Chief Securities’ staff care about their customers’ investment like they do about their own money."
The integrated ad campaign was launched last week and will run for over a month. Media agency partner MPG has spread the media buying plans across terrestrial and Pay TV, MTR, bus shelters, Roadshow and popular financial websites.
Chief Securities is a Hong Kong-based financial and asset management company. It was established in 1979 and now has 19 branch offices.
Credits
Creative director O Poon
Art director Zell Ko
Assitant art director Julia Lam
Copywriter Jenny Ho
Client service Chas Ie / Florence Ho
Media agency MPG
Interactive agency MediaContacts
Media planner Ida Cheung / Alice Siu / Canita Kong
Production House Pupil Film
Director Daniel Leung
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