Campbell's Soup has rolled out a soup truck during Hong Kong's cold spell to raise money for charity and boost brand awareness.
Visitors will be able to customise their own Campbell's Soup tin as part of the brand’s "Soup your style" campaign.
The truck is offering six different flavours of soup to encourage people to warm up with the dish in the cold weather.
All funds will be donated to Food Angel, which turns food that would be thrown out into hot meals to serve to those who need it most.
The activation is running until 12 January.
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An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
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