Staff Reporters
Oct 14, 2010

Bloomberg TV names Gary Groenheim commercial director for Asia-Pacific

HONG KONG – Business news network Bloomberg Television has appointed Gary Groenheim as commercial director for the Asia-Pacific region, based in the network's regional hub in Hong Kong.

Gary Groenheim
Gary Groenheim

Groenheim joins from CNBC EMEA where he was head of marketing.

This year, Bloomberg TV reached the distribution milestone of over 13 million homes in Asia-Pacific, including reaching new markets in Southeast Asia.

Groenheim, who reports to Brian Martinez, international managing director for Bloomberg Television, will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific.

The team includes Lindsey Oliver, international commercial director, and Mark Froude, who runs advertising sales for television, Internet and mobile products in the region. Bloomberg Television also recently appointed Multi Channels Asia (MCA) to renew and expand deals for Bloomberg Television via core cable and satellite operators in the Asia-Pacific region.

Groenheim joins Bloomberg with over 15 years of marketing and advertising experience. For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East. Prior to that, he served for five years at Time magazine where he held the role of senior international marketing manager.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

6 hours ago

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.