Bloomberg TV names Gary Groenheim commercial director for Asia-Pacific

Groenheim joins from CNBC EMEA where he was head of marketing.

This year, Bloomberg TV reached the distribution milestone of over 13 million homes in Asia-Pacific, including reaching new markets in Southeast Asia.

Groenheim, who reports to Brian Martinez, international managing director for Bloomberg Television, will oversee numerous business activities including the expansion of marketing, distribution and current and future partnerships in Asia-Pacific.

The team includes Lindsey Oliver, international commercial director, and Mark Froude, who runs advertising sales for television, Internet and mobile products in the region. Bloomberg Television also recently appointed Multi Channels Asia (MCA) to renew and expand deals for Bloomberg Television via core cable and satellite operators in the Asia-Pacific region.

Groenheim joins Bloomberg with over 15 years of marketing and advertising experience. For the past five years, Groenheim oversaw all advertising and marketing for the CNBC brand across Europe and the Middle East. Prior to that, he served for five years at Time magazine where he held the role of senior international marketing manager.