Emily Tan
Dec 8, 2015

Beijing Mercedes Benz Sales moves US$200 million media to Fuel China

BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.

Beijing Mercedes Benz Sales moves US$200 million media to Fuel China

According to sources, the four-way pitch, which was called six months ago, also involved incumbent agency MEC, OMD and a local agency. 

This is the largest media pitch in China by spend for 2015. 

It is understood that the new agency brand Fuel was created under the Vivaki group to avoid client conflict. Currently, ZenithOptimedia China handles media for General Motors China and BMW China works with Starcom Mediavest Group.

The creative agency handling the account is BBDO China. 

ZenithOptimedia and the consultancy handling the pitch, R3, have both declined to comment. 

MEC was unable to respond by press time. 

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

3 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

11 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

12 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.