BBH lands global Sol creative business

BBH won the pitch, handled by Creative Brief, against Amsterdam Worldwide, Santo and TBWA London.

Sol began the review in February as it looks to establish a new global positioning and raise its awareness outside of the countries where it is well established, such as Mexico and Latin America.

The appointment will strengthen BBH’s existing relationship with Sol’s parent company Heineken, for which it already handles Kronenbourg.

Heineken chief commercial officer Alexis Nassard said, "The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken brand campaign ‘The entrance’. BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol."

Heineken plans a shift of focus this year to promote Sol internationally along with other key brands.

Reported earlier this month, BBH also landed the US$100 million creative business for Dulux globally after a pitch started in March. 

This article was first published on campaignlive.co.uk.