BBH China hires new head of planning

Edwards has almost two decades of advertising experience under his belt, through a career that has taken him to Asia, Europe and America.

He joins BBH China from his most recent stint at Amsterdam 180, where he served as head of planning. Prior to that he worked at M&C Saatchi in London as its global planning director, as well as WCRS as a board planner.

Previous clients includes Adidas, Omega China, Western Union and DHL, and he has worked on a variety of projects including World Cup campaigns, retail experiences, and design and events activation.

"His experience in building brands across continents both benefits our clients and reinforces our 'Made by China for the world' philosophy as we continue to export our work across the globe," explained Arto Hampartsoumain, CEO of BBH China.

Edwards himself is keen on his next adventure. “I've been travelling the world as a planner for some time and it's clear that China is the most exciting place in the world right now. I just need to figure out how to watch Everton next season,” he said, referring to his beloved UK football club.