KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.
The shortlist does not include incumbent agency, Paragon Y&R.
It is understood that the list was released about two weeks ago and the agencies will be representing to the client in the coming weeks. A result is expected in about a month's time.
The account includes the network's entire range of Malay language channels includes Astro Ria, Astro Ceria, Astro Prima and Astro Citra.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
