Animals Asia Foundation brings bear bile farming under microscope

The Moon Bear Rescue programme is endorsed by Asian star Karen Mok. Agencies TBWA Vietnam, Mindshare and production company The Media Village have offered their services as a donation to the programme.

The two television commercials titled ‘Stain’ and ‘Poison’ dig deep into the horror of bear farms featuring real footage. The campaign challenges the public on whether bear bile is indeed necessary and beneficial for health.

The commercials are aired across National Geographic Channel and Discovery Channel among other regional TV networks in English and Mandarin.

AAF was founded in 1998 by Jill Robinson.






Credits:
Project Stain & Poison
Client Animals Asia
Creative agency TBWA Vienam
Creative director Patrick Tom
Art director Patrick Tom
Copywriters Patrick Tom, Charles Edwards
Director Charles Edwards
Production company The Media Village
Media agency Mindshare
Exposure Television, online