An impressive display of talent marks the finale of Spikes Asia

In the opening speech, Bob Greenberg, chairman, CEO and global chief creative officer of R/GA, said that even though there are winners and losers of the awards, the event in itself stood out as an overall winner.

“Spikes is Asia’s own and has raised the bar in the industry to attract talent from this region. From Japan to Vietnam, from Thailand to India, from China to Singapore, the work emerging from this region is influencing and inspiring the rest of us."

Rei Inamoto, chief creative officer of AKQA, USA, said that the work was so impressive that Asia was leading with its work for the rest of the world.

To mark the end of the event with a grand finale, the awards ceremony celebrated the achievements of creative talents. DDB New Zealand walked away with Agency of the Year, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland in second and third place respectively.

Media Agency of the Year went to Colenso BBDO Auckland with MediaCom Communications India, Mumbai in second and BBDO India, Gurgaon in third place.

But it was DDB which took home Network of the Year followed by Leo Burnett and BBDO. The award was presented by Lord Michael Heseltine, the founder and executive chairman of Haymarket Media Group, who graced hte occasion.

Commenting on their multiple wins, John Zeigler, chairman and CEO of DDB Group Asia Pacific, said, "Last night was the best night for DDB in a very long time. Thirty six wins, Agency of the Year for DDB New Zealand and DDB Group for network across the region."

He added, "Spikes Asia celebrates the work and creativity. This makes the awards even more significant for us.

Click here for more Spikes winners.

This year, Spikes Academy in association with Cheil Worldwide, also offered an exclusive learning opportunity to a select group of 15 students from across the region. The students were given a brief to create a campaign for Samsung for any 2D content to be watched in 3D over the course of two days.

At the launch event of Campaign Asia-Pacific magazine, John Hadfield, CEO at BBH Asia Pacific, based in Singapore, said, "It's great to have a truly Asian event taken so seriously by the International advertising community. I'm sure that the Spikes will go from strength to strength."