Staff Writer
Feb 13, 2019

AMEX Meetings & Events extends partnership with DoubleDutch

The renewed agreement also integrates travel data into event apps to create a one-stop shop for attendees.

AMEX Meetings & Events extends partnership with DoubleDutch

American Express Meetings & Events has renewed its partnership with event tech provider DoubleDutch. DoubleDutch supplies them with mobile attendee experience solutions for clients with robust meetings & events programs.

Incorporated into the renewal agreement, DoubleDutch engagement data is now available within Meetings Insights, a centralised data platform for American Express Meetings & Events. The result is insights and reporting around individual events as well as across an entire meetings program. 

The renewed agreement also integrates travel data into event apps to create a one-stop shop for attendees traveling to their event, to provide a more “seamless” attendee experience. Clients may also benefit from new features, including personalised content for attendees, safety check prompts, and advanced surveys.

Source:
CEI

Related Articles

Just Published

1 hour ago

'Measurement is the new currency': OMG APAC's Tony ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

3 hours ago

Indonesia's VAT hike raises concerns about consumer ...

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

3 hours ago

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

3 hours ago

Move and win roundup: Week of December 2, 2024

Publicis Groupe, ESET, Howatson+Company, and more in our weekly roundup of people moves and account wins.