According to the group, Alizila is designed to help fill a void in business news coverage from Alibaba.com, Taobao and the global e-commerce industry.
Alizila is a quasi-independent news outlet edited by Jim Erickson, a veteran journalist and former senior editor for business and technology at Time magazine's Asia edition.
"Our intent is to provide coverage of developments at Alibaba that otherwise might go uncovered, and to do so with traditional journalistic rigor and skepticism," said Erickson. "Our hope is that our target audience, customers, industry analysts, and other journalists, will come to see us as a credible, useful news source."
The website, which has been operating in beta since its soft launch on 25 July, formally launches on the eve of Alibaba Group's annual summit for e-commerce entrepreneurs AliFest on 10 and 11 September in Hangzhou China.
Alizila will provide full coverage of the event, including videos, blogs and stories. Featured speakers include California governor Arnold Schwarzenegger and Alibaba Group Chairman Jack Ma.
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