'Safety safari', by Air New Zealand
Air New Zealand was the first airline to figure out that an in-flight safety video could function as a form of effective advertising, if concocted in such a way that people would share it.
The brand continues its tradition here, with a new video featuring gorgeous surf locations and the gorgeous surfers who surf at them.
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BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
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OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
