Air Asia ramps up Queens Park Rangers sponsorship

The airline’s logo will now appear on QPR's home, away and third shirts for the 2012/13 Barclays Premier League season.

Last year, Air Asia’s branding featured only on the club’s away game and third shirts, with Malaysian Airlines as the home game shirt sponsor.

Air Asia said its latest venture provides a strategic platform to further elevate its brand and achieve greater reach among consumers globally.

Kathleen Tan, commercial head of Air Asia Group, said, “Our relationship has grown tremendously since we initiated the partnership in September last year, so we believe it’s time to take it to the next level.”

QPR marketing director Becky Grote said the new deal will give Air Asia maximum exposure to a growing football audience worldwide.

She said, “We have great ambition for the growth of QPR in the Asian market, and Air Asia provide us with the perfect platform to raise awareness of the Club in new territories.”