NCSM launches film to increase young women’s awareness of breast cancer

A 30-second version will be aired on nationwide television from tomorrow onwards on 8TV and NTV7, while a 55-second version will be shared across social media via YouTube.

The film, without dialogue, features a young woman getting dressed for a party. She enhances her breasts using tissues, but the ad reveals that she is not seeking attention but rather has been affected by breast cancer.

It communicates the message that even young women and girls should be aware of the dangers of breast cancer and check regularly from an early age.

“To young women, breast cancer is something they would only worry about in their 40s,” said Clare Ratnasingham, vice president at NCSM. “But statistics reveal that the disease is now affecting young girls just past their teens. The numbers are small at present, but it won’t be long before they rise." By checking early and often, young women can increase their chance of finding the disease early if it strikes them, she added.

The film is a probono project that Lowe Malaysia embarked on with National Cancer Society of Malaysia.

Mazuin Zin, managing director at Lowe Malaysia, noted that the film creates a stark contrast between what is seen as a fun, young scene and a potential reality.

“It aims to stop young women in their tracks and make them think about looking after themselves,” she added. “By raising awareness like this, people like NSCM help save lives. We’ve been very happy to work with them on this worthwhile message.”