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CANNES - Kitty Lun, chairman and chief executive officer of Lowe China, sat on the Press Lions jury that pored over 4470 entries from 75 countries together. She shares her post-judging impressions with Campaign Asia-Pacific in this exclusive video chat.
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67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.