zoukout

Dec 15, 2015

Photos: Heineken #PartyAsOne at Singapore's ZoukOut 2015

For the 45,000 partygoers, one highlight of this year's annual dance music festival ZoukOut was the Heineken 3D Face Projection installation. Presented at Heineken’s tent during the two-night music festival for the first time, the three-metre-high structure used video projection-mapping technology, to capture and display the faces of partygoers in the form of motion graphics, 3D animations and flashes of special effects. Photo credits: Heineken Singapore

Jan 22, 2014

CASE STUDY: How Heineken got partygoers to ‘Drink less, dance more’ at ZoukOut

Heineken created an artifical sunrise powered by dance steps to encourage moderate drinking.