zenithmedia
KFC calls for 'all-new agency' media pitch
KUALA LUMPUR – KFC Malaysia, which recently shifted its creative duties to BBDO/Proximity, has called for an 'all-new agency' media pitch.
UPDATE: China Mobile review to cover creative, digital, media buying and planning
BEIJING - Following an initial report yesterday, Campaign has learned that China Mobile's agency review will cover creative, digital and media buying and planning duties across its full portfolio of products.
UPDATE: Taobao Mall appoints Zenith to US$29m media, Lowe China to handle creative
SHANGHAI - Zenith Media China has won Taobao Mall’s media duties following a three-way pitch against OMD and MEC in August. Lowe China has also been appointed to handle the B2C online retailer's creative duties.
Alan Yau resigns as MD of Zenith Media Eastern China
SHANGHAI - Alan Yau, managing director of Zenith Media Eastern China, has confirmed that he has resigned from his role to take up a senior management position with Modern Media Group in Shanghai.
Global watch giant The Swatch Group calls media pitch in China
SHANGHAI - The Swatch Group, the world's largest watch manufacturer, is believed to have called a media pitch in China as it aims to consolidate its media duties under a central buying team.
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