yum brands asia

CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis
Sep 24, 2012
Frédéric Colas

CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis

Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.

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