youtube works awards
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YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
The long and short of it: Reaching the right audience at the right time with versatile video formats
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences
With over 750 entries and 126 jurors over six markets, the first-ever YouTube Works Awards Southeast Asia came in with a bang. Celebrating the best advertising on the platform, the winning entries are an illustration of industry-wide trends, from the increasing adoption of AI to authentic creator collaborations and multi-format, multi-device storytelling.
SEA’s YouTube Works Awards point to the multi-format, AI-powered future of marketing, says high-profile jury
A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.
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