you tube
HK Tourism Board goes viral for Cheung Chau Bun Festival
HONG KONG - The Hong Kong Tourism Board (HKTB) has opted for a viral video campaign to drum up visitors' interests for the upcoming Cheung Chau Bun Festival on 10 May.
Netizens gain reprieve for ‘dancing cop’
JAKARTA – A groundswell of public opinion online has propelled a Bollywood-loving Indonesian policeman from potential suspension to pop stardom.
CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.
The Communications Council announces 'Circus' speaker line-up
SYDNEY - The Communications Council, Australia’s major body for the marketing communications industry, has announced the speaker line-up for ’Circus’ — The Festival of Commercial Creativity 2011— which will be held at Carriageworks from 22 to 25 February.
Five things you need to know about video marketing
In Japan, people spend nearly 17 hours a month on average viewing video content, followed by 12.7 hours in Hong Kong and 10.4 hours in Singapore. Michael Rucker, Google product marketing manager for JAPAC, looks at emerging trends for this highly engaging medium that sees marketers increasingly turn to video-sharing sites.
YouTube trials live streaming platform
GLOBAL - Google-owned video sharing site YouTube has begun trailing a new live streaming platform over two days from 13 to 14 August, which could lead to it launching a permanent live streaming function for content producers worldwide.
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