yakult
Yakult creates vending machine that teaches Japanese words
A UK promotion rewards correct pronunciation.
Asian favourite Yakult seeks welcome on US shores
Yakult, the small-bottle probiotic drink so familiar to Asian consumers, is making a concerted effort to build its brand in US through an integrated campaign launching in six western US states.
Yakult TVC combines gem theft and germ warfare
A new TVC for probiotic dairy drink Yakult dramatises an odd jewellery-store robbery to urge people to maintain their health in preparation for germ attacks.
Deacons partners with Kreab Gavin Anderson and Doremus for brand research project
Nicholas Moore of Deacons, one of Hong Kong's oldest and largest law firms, talks about how a business that doesn't advertise can differentiate itself from its competitors.
Yakult campaign offers health as the best birthday wish
HONG KONG - Yoghurt-drink brand Yakult is bringing its audience '100 bottles of healthy wishes' in its annual TVC.
Yakult TVC addresses 'moral education' with humour
HONG KONG - Yakult, which has created award-winning TVCs in the past, has debuted a new spot that compares the human struggle between good and evil with the way the drink's probiotic bacteria battle "bad" bacteria in the human digestive system.
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