xiaomi
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
Xiaomi disciplined its PR chief and CMO after fan backlash on Weibo.
40 Under 40 2025: Andi Renreng, Xiaomi
From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
Jaskaran Singh Kapany joins Xiaomi as head of marketing in India
Kapany had been the marketing head of Paytm and a member of Campaign's APAC Power List.
Can Xiaomi repeat its smartphone exploits with electric vehicles?
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
2020 Power List: How brands are engaging with their audiences during lockdown
How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?
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