xiaohongshu
Xiaohongshu unveils new brand identity, ditches 'lifestyle guide' label
Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”
Alibaba’s Taobao and Tmall Group team up with RedNote
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Bracing for a ban: What to know about a world without TikTok
The app could disintegrate, sending users and marketers on a mission to find another go-to platform.
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?
With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?
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