work reform
How working mothers can win in Japanese advertising
And how the industry can put the odds in their favour.
How pragmatic new joiners see the advertising business in 2018
In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.
Dentsu expects work reforms to eat into profit in 2018
Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.
Dentsu reshuffles executives amid ongoing reforms
The company has appointed presidential counselors and an outside executive officer to support its labour reform process.
How Dentsu is cleaning up its working environment
Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.
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