wolf group
Want a job in marketing? Get out and sell.
David Wolf, CEO of Wolf Group Asia, says in an age where social media rips down the barriers between marketers and consumers, there is no place in this business for someone who cannot make a sale.
Live Issue... Asian brands inch toward international status
2009 was supposed to be the year that Asian brands made it on the global stage. So where are they?
Opinion... It is time we learned to love China's shanzhai marketers
I have to confess, as a communicator and marketer, I have a tendency to see the problems of China's enterprises in terms of my speciality.
Live Issue... Disney seeks to consolidate reputation in China
The entertainment giant will use a new theme park to build on an already strong brand.
Opinion... Tengzhong's Hummer deal is a leap into the unknown
If there was ever a quintessentially American auto marque, Hummer would be it.
Opinion... Bernays' Propaganda holds a message for modern PR
Thanks to the inconveniences of National Day parades, traffic and road closures, and despite the attractions of the phenomenal weather of Beijing's golden season, I have finally managed to read through Edward Bernays' classic 1928 tome, Propaganda.
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