walgreens

WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch
Dec 15, 2020
Gideon Spanier

WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch

Data, diversity, in-housing and 'outcomes-based' remuneration were all on the client's agenda.

WPP fends off Publicis to retain $600 million Walgreens Boots Alliance account
Oct 29, 2020
Steve Barrett

WPP fends off Publicis to retain $600 million Walgreens Boots Alliance account

The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.

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