virtue asia

Aug 8, 2025

'Ugly' is the ultimate flex: What Virtue’s beauty report means for your next campaign

With 46% of SEA consumers trusting nano-creators and #uglybeauty racking up 16 million views on TikTok, raw realness is outperforming airbushed content. Marketers who embrace the mess may just win.

Jul 3, 2025

Meet Aunty M, Google’s new marketing muse bringing ad solutions to life

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins