virtual goods

Are virtual goods an untapped commerce opportunity for brands?
Jun 2, 2022
Matthew Keegan

Are virtual goods an untapped commerce opportunity for brands?

With spend on virtual goods outpacing mainstream industries, we explore why they could well be an under-explored avenue for brands.

Virtual goods are untapped opportunity for brand growth: study
Apr 13, 2022
Matthew Keegan

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

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