viral video campaign

Samsung’s viral campaign for Android draws 1.5 million hits in Hong Kong
Feb 21, 2011
Benjamin Li

Samsung’s viral campaign for Android draws 1.5 million hits in Hong Kong

To establish Samsung's leading position in the Smartphone category with the launch of its latest Android series after CNY, Leo Burnett Hong Kong created a viral video campaign which reached a record breaking 1.5 million hits in Hong Kong within a week.

Uni-President launches DIY video viral campaign for milk tea product
Oct 26, 2010
Benjamin Li

Uni-President launches DIY video viral campaign for milk tea product

Taiwanese FMCG giant Uni-President has launched a DIY video viral campaign on popular social networking website Kaixin001.com for its milk tea product that allows consumers to take inspiration from an on-going TV commercial.

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