victorias secret
Oct 22, 2024
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Jun 20, 2021
Victoria’s Secret ditches Angels: 5 PR pros on the brand’s new marketing direction
The new models include Megan Rapinoe and Priyanka Chopra Jonas.
Feb 21, 2018
What personalised events mean in China
To engage attendees, every live experience must be unique
Dec 4, 2017
Holding large events in China: Lessons from the Victoria’s Secret Shanghai Fashion Show
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.
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