viagra
May 5, 2014
Hammer time: This is not your father's Viagra ad
HONG KONG - An OOH campaign by Leo Burnett for Pfizer's erectile-dysfunction drug Viagra takes a more direct approach and addresses a younger audience than the brand's more familiar advertising featuring older men and couples.
Jul 2, 2013
CASE STUDY: How Viagra got on top of sexual taboos in China
Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.
Oct 4, 2010
Pfizer points to the 'elephant in the room' to promote Viagra in Australia
McCann Worldgroup Sydney has created a TVC titled ‘Elephant in the room’ to encourage men to freely discuss an awkward problem with their doctor.
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