user generated content
Hewlett-Packard prepares to release 'My computer, my stage' film campaign
Following the three-year long Hewlett-Packard ‘My computer, my stage’ campaign, a 98-minute feature film is soon to be aired on 28 August across cinemas in China to celebrate the finale.
How can advertisers in Asia avoid becoming victims of TV's success?
The idea that consumers - especially the younger generations - would migrate from TV to online has been proven true to a certain extent, but the migration hasn't been as sweeping as expected.
Social media campaigns: Who should clients turn to?
Having established a solid footing over the past four years, social media is a channel that advertisers cannot afford to ignore.
YouTube celebrates five years, but commercial success is yet to come
GLOBAL - YouTube, the world's largest video-sharing website, finds itself at a cross-roads as it celebrates its fifth birthday this week.
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