toys r us
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What vibes is the Toys 'R' Us AI ad giving you?
The toy brand's short film, which premiered at Cannes and was created almost entirely on OpenAI’s new text-to-video tool, has sparked online backlash from creatives.
Why it's time for toys and toy ads to go gender-neutral in Asia
Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.
Cartoonland Creative Studio expands Barbie-branded experience to Hong Kong
HONG KONG - Girls can enjoy a fairytale experience at Cartoonland Creative Studio (CTI), which is the first licensed company to provide Barbie-themed photo shoots in Hong Kong with sponsorship from Mattel.
Toys 'R' Us pilots e-commerce play on Tmall in time for Children's Day in China
CHINA - Ahead of Children's Day on 1 June—typically its single largest day of sales—Toys 'R' Us has commenced its e-commerce strategy with the launch of a Taobao flagship store on the mainland's business-to-consumer shopping platform, Tmall.com.
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