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Time Out magazine 'loses' cell phone in Shanghai guerrilla campaign
SHANGHAI - Energy BBDO has created a guerrilla marketing stunt to promote the local version of the internationally renowned listing magazine Time Out by purposely 'losing' a cell phone.
Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, about the dangers of focusing on the small percentage of customers that fall into the early-adopter category.
Opinion: CMO World Tour interview with Unilever's Keith Weed
Frédéric Colas, chief strategic officer of Fullsix, speaks to Keith Weed, chief marketing and communications officer at Unilever, on marketers who, until they become digital natives, are "lost".
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